Friday, September 3, 2010

Internt Celebs Get Own Show

(the following article was written as part of a guerrilla marketing campaign to run in the Daily Universe, but their editorial board vetoed it because it sounded too real):

by Pete Kern and Matt Stringham

LOS ANGELES – The Fox network announced yesterday a new ground-breaking reality television show based on the lives of so-called internet celebrities. With one-time ratings juggernaut American Idol seeing its viewership decline in recent years (and with the departure of judge Simon Cowell from the show), Fox executives are hopeful that bringing already well-known YouTube video personalities to the television screen will help boost the network’s sagging numbers. Among those celebrities already announced for the as-yet untitled show are the double-rainbow dude, the Russian Trololo guy, and BYU student Stephen Jones, famous for his dead-on impression of Old Spice pitchman Isaiah Mustafa.

“It’s kind of a mix between ‘The Real World’ and ‘Last Comic Standing’ with a little bit of ‘Lost” thrown into the mix” said Bob Saget, the show’s host and executive producer. Saget is familiar with the fame that can come when obscure videos are given a wider audience, having hosted “America’s FunniestHome Videos” on ABC from 1989 to 1997.

The show will follow the celebrity as they live together in a sprawling Miami mansion while competing to make the next hit YouTube video. Each week the cast member whose video receives the lowest number of views will be sent home, with the winner receiving his or her own future reality show. Jones is the odds-on favorite to win the program but has tough competition from fellow cast members keyboard cat, Susan Boyle, and the woman who fell down while stomping grapes on a live news broadcast. The show already faces legal action from The Star Wars Kid, who claims producers purposely did not invite him to participate.